>> IN THE OIL & GAS INDUSTRY HOW YOU PRESENT YOUR TECHNOLOGY COUNTS

OBJECTIVE: Convince the Head Quarters in Holland that changing the way of presenting their newly acquired advance and unique technology was crucial if they wanted to expand their market globally. For that we would use only one of the main products in their catalogue for a sales presentation.
STRATEGY PROPOSED: After debriefing all personnel involved, we found that the people who would deliver the presentation were not in the same country of the Engineers who developed it.  Checking their history of sales we noticed that their repeat sales was about 80% and we decided to cash in both counts:
  1. Develop a visually attractive and fully interactive presentation to spark the creating curiosity in potential clients to open the doors for deeper tech meetings later on.  
  2. Show in a simple but compelling way the huge array of clients who have trusted them so far with their product: the Heli Refueling Systems.
RESULT: Twenty more presentations were ordered for their key products. 
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