>> "We need more than a big party"
OBJECTIVE: Get the suppliers to comply with the new international standards set for the region and at the same time keep them motivated as partners.
STRATEGY PROPOSED: A combination of a video full of energy showing the array of products sold by Metro and a motivating presentation, clear and simple, allowing the presenter tell the story and connect in a personal level with the audience.
RESULT: Suppliers even danced to the music of the video! Client was happy and was able to implement the new standards.